When asked on how Google makes money, Alphabet Chairman Eric Schmidt told the Startup Fest Europe conference: “I have been at Google and Alphabet for 15 years and it has always been advertising and I suspect it will always be advertising, because advertising is such a large part of the global phenomena, and because our advertising is more accurate as a return on investment.” “We are obviously going to have growth in these other areas, but the advertising space is so large and our advertising system is so good in terms of delivering the right ad that I think it will remain so.” Schmidt went on to suggest the use of new technologies such as machine learning and artificial intelligence is helping Google to create more targeted, personalised advertising: “Our tools will get better and better at getting the right ad for you in the right place in these new architectures”.Per the Drum, 5-30-16

“mobile-first to AI-first.” Google new main business priority per Google CEO Sundar Pichai per CNET; 5-20-16;

“Just like we’ve built search for a while, this [AI] is something we’re looking at building for many years,” “It’s a broad journey.” Said Sundar Pichai, per CNEt 5-20-16;

“There is no better engine [search] of answering any question that you have,” “We fundamentally believe that.” says Rishi Chandra, Google vice president, per CNET; 5-20-16;

"Our ability to do conversational understanding is far ahead of what other assistants can do," "We're an order of magnitude ahead of everyone else." Said Google CEO Sundar Pichai Per Business Insider, 4-22-16;

"We are at a tipping point where AI is really taking off…" "I think we will evolve in computing from a mobile-first to an AI-first world." Google CEO Sundar Pichai said on 1Q16 Google earnings call, 4-21-16, per AFP

Our vision is to create abundant and ubiquitous networks…" "We continue to refine and enhance our go-to-market strategy for cities." Google CFO Ruth Porat said when asked about Alphabet's vision for Fiber on 1Q16 Google earnings call, 4-21-16, per AFP

“Alphabet is “the single most ambitious company that ever existed” aside from possibly the Dutch East India Company in the 17th century, which “had the power to wage war.””Said Dan Doctoroff, Alphabet’s Sidewalk Labs CEO per The Information, 4-5-16;

“There’s excitement from the tech press, but we’re also starting to see some negative threads about it being terrifying, ready to take humans’ jobs,” wrote Courtney Hohne, a director of communications at Google and the spokeswoman for Google X. Hohne went on to ask her colleagues to “distance X from this video,” and wrote, “we don’t want to trigger a whole separate media cycle about where BD really is at Google.” “We’re not going to comment on this video because there’s really not a lot we can add, and we don’t want to answer most of the Qs it triggers,” she wrote. Per Bloomberg, 3-17-16;

"I want to dispel the myth that we are unregulated. We have many regulations that bear down on us." He named compliance with right to be forgotten and obligations on privacy and data. Asked to name the biggest regulatory hurdle facing the company he said: "It is much less about UK regulation, and increasingly about European regulations. The telecoms frameworks is a challenge."Said Google's public policy manager of EMEA, Theo Bertram, per the Register, 3-4-16,