Ethics - quotes

"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place"

"We try not to have too many controls." "People will do things that they think are in the interests of the company. We want them to understand the values of the firm, and interpret them for themselves."

"Government needs to act to make information more transparent. ...reengineer their web system so it’s all out there so everybody can see it."

"We don't actually want you to be successful..."

"We won't (and shouldn't) try to stop the faceless scribes of drivel, but we can move them to the back row of the arena."

"Evil is whatever Sergey says is evil"

"We are, to be honest, quite secretive about what we do.”

"Search is critical. If you are not found, the rest cannot follow."

"My bias right now tends to be 'It's every man for himself'"

“We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion.”

"Within five years, 'truth predictor' software would “hold politicians to account...”

"We reserve the right to figure out what's a better title, what's a more descriptive title or snippet to show to users."

"Selling ads doesn't generate only profits; it also generates torrents of data about users' tastes and habits..."

"That depends on what you think of our company and our values. Do you believe we have good values?"

Google's euphemism for click fraud is "accidental clicks."