- “We've had tremendous focus on really making sure we have very accurate, very structured data about everything. We've been working on maps for seven years now or something, and a lot of that is to get exact data on like what is this street, and what is this business, what is the outline of this building. In order to meet our users' needs, the more accurate, the more detailed, the more structured the data we have, the better. That's why we bought ITA--to make sure we had better structured travel information.” Google CEO Larry Page, Fortune Interview, 12-11-12