What Google most avoids.
"We try not to have too many controls." "People will do things that they think are in the interests of the company. We want them to understand the values of the firm, and interpret them for themselves."
Nikesh Aurora, Google Head of European Operations
- “To me, what you want to do is find a way to let this play out between the virtual world and the physical world…Ultimately, I think society will get there. It will be messy, but we’ll get there.” Google Chairman Eric Schmidt said about the rollout of driverless cars, News, 11-15-11,
- “Sergey and Larry almost always decided to take the risk. They were pretty fearless.” Doug Edwards author of “I’m Feeling Lucky: Confessions of Google Employee Number 59. 7-27-11 quoted in The Telegraph.
- "There are many, many things that Google could do, that we choose not to do." "One day we we had a conversation where we figured out we could just try to predict the stock market, and then we decided it would be illegal. So we stopped doing that."
- "It's every man for himself," he says, grinning. "In the end, it seems every machine has to defend itself. The internet was designed that way."