ICANN is revealing the biggest expansion of top level domains ever.
Given Google is being investigated for antitrust violations on four continents for anti-competitively favoring its own content over competitors’ content, and for monopolizing search advertising, the dominant monetization engine for Internet content, learning Google’s strategic plans for how Internet content potentially could be reorganized going forward could be… revealing to say the least.
Will Google seek more names than others and why?
Will Google seek to control new domains that could be used to better compete against Google… in other words to create new barriers to entry to competing with its monopoly scale?
Are there anti-competitive conflicts of interest for Google representing itself as an unbiased search engine and owning the registry for entire new domains that cover immense swaths of future content?
Will Google have a new anti-competitive incentive to rank higher content that resides in one of its owned domain spaces over domain spaces owned by their competitors?
Does Google have any secret plans to monitor traffic in these new domain spaces like they had in secretly monitoring WiFi communications of tens of millions of homes in 33 countries around the world without authorization?